I was having coffee with a friend the other day, and of course I told her all about the book I am about publish. “Oh, but why not try to get a proper publishing deal before you do that?” she said. I told her I wasn’t interested in that route, and she quickly responded with “don’t put yourself down: you never know unless you try.” I assured her that this was a positive decision I was making, and nothing to do with being under-confident. Her response? “Well I suppose at least a proper publisher might see what you do and pick you up later.” My friend’s perspective is not an uncommon one; I have come across many others who think I am somehow selling myself short by ‘settling’ for publishing independently. So in this post I want to explain why it is my first choice to put my book out this way, without ever having sent off a single query letter.